Tourism Central Otago has secured $700,000 from the Government’s Strategic Tourism Assets Protection Programme for Regional Tourism Organisations (RTO).
The funding, which is for one year only to support Council funding of the RTO, almost doubles Tourism Central Otago’s (TCO) budget for the financial year 2020-2021.
“What is particularly exciting is the ability this funding has to supercharge progress on a range of priority projects identified in the Central Otago Tourism Strategy,” said Tourism Central Otago General Manager Dylan Rushbrook.
“When pulling together the proposal documents, we focused on projects that will have legacy benefits for Central Otago... By the end of the financial year, we will have further research and visitor data, a set of new assets, undertaking a series of collaborative projects with stakeholders and neighbouring regions, and a destination management plan,” Rushbrook said.
“Marketing will of course be part of the programme, and we’re just about to launch our reworked Eat.Taste.Central. campaign, part of a wider food and wine tourism project identified in the tourism strategy. It will be a full-on year bringing everything together, something the team is excited, if a little nervous about.”
The month-long 2020 edition of Eat.Taste.Central will take place from September 25.
Central Otago Mayor Tim Cadogan said the funding had the ability to “provide the impetus for our small tourism team to progress and complete a set of strategic projects that will provide value and leadership to our wider Central Otago community.
“Tourism is a significant contributor to our local economy, and together we must ensure that Central Otago is best positioned to achieve a destination that both visitors and our communities value,” said Cadogan.
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